A video about your New York City business is often the first chance you have to make a good impression on your target audience. When your company decides to put out a video ad, product tutorial, or corporate ad, it’s important that it shows your brand in the way you want and keeps people interested.
Before you say “Yes!” to a New York City corporate promotional film production making a commercial for your business, you should think about a few things. Remember that just because a business is called a “production company,” it doesn’t mean that they will make good videos, write good scripts, edit them well, or market them well.
Here are some of the most important things you should look for in a video production company if you want to make a good video for your business in New York City.
View Their Portfolio
Anyone who wants to hire a good corporate video production company NYC will always be able to see what they have done in the past.
Most of the time, the video portfolio can be found on the official website of the production company. You can make sure that the videos they make meet your standards by looking at what they’ve done before. These videos will give you an idea of how good the videos are that this company will put their name on.
Compare Their Portfolio to Your Concept
The video production company you’re interested in has a long list of past projects and only good reviews. Then what? A production company is more than just good reviews and a nice portfolio. When it comes to promoting your business, you have a clear idea of what you want to do.
Know How Your Project Will be managed
If you’re outsourcing to a New York City video production company, it’s probably because you don’t know how to make a video yourself or because you’re too busy to hire and manage an in-house videographer.
Ask About Marketing
It’s just as important to market the video your company makes as it is to make it. Don’t fall into the trap of thinking that one commercial spot is enough to reach your target audience and get them so excited that they go out and buy your product the next day.
Get a Quote
Price is not always the best way to tell how good something is. Prices for video production services from production companies in New York City vary. Sometimes, you’ll find that a cheaper company has a better product than its more expensive competitors.