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What is Video Marketing?

How much more valuable is video if a picture is worth a thousand words? That’s the idea behind video marketing, a type of marketing that looks to the future and uses interesting videos in your campaigns.

Marketing video services New York can be used to do a lot of different things, such as build relationships with customers or promote your brand, services, or products.

How Video Marketing Works

On the surface, brand advertising video service New York seems pretty simple: your brand makes videos that promote your company, drive sales, raise awareness of your products or services, or engage your customers. In real life, it’s a little bit harder.

To develop your video marketing strategy, you’ll want to:

Allocate resources. You’ll need to set aside money and time for video. At the very least, you’ll need good equipment, good editing software, and a video marketing expert (or, better yet, a team).

Tell your stories. Never before has telling a story been as important as it is in video, so start thinking: What do you want to talk about? How are you going to tell them?

Engage. You can’t just tell your stories; you have to keep your audience interested while you do so. How will you add interest to your stories? What will get people interested?

Keep it short. Marketing videos don’t have a set length, but there are some suggestions. In general, though, shorter is better. Don’t hold back when you’re editing.

Publish. Put your videos everywhere: embed them in your website, upload them to YouTube, which is owned by Google, and share them on all your social media accounts. Then, make sure everyone knows about it.

Analyze. Keep an eye on metrics and statistics to find out which videos do best and why.

Video marketing examples

The Internet is full of video marketing. Look no further than your favorite brands, your Facebook, or the homepage of YouTube to see examples of successful video marketing.

Benefits of Video Marketing

There are many good things about video marketing. Let’s start with things that are easy to measure, like statistics, numbers, and data. Important:

  • You can connect with your audience through video. So much of a company’s marketing these days is aimed at building trust.
  • Videos are a gold mine for SEO because they help build backlinks to your site, get more likes and shares (which can affect your search rankings), and bring people to your site.
  • Videos help people remember things better. If your customers only hear something, they’ll remember about 10% of it three days later. On the other hand, if what they hear is paired with relevant images, they’ll remember about 65% of it three days later.
  • Video content will make up about 74% of all online traffic in 2017. Customers love watching videos. People who might buy from you also like videos, so good video marketing can bring in new visitors.

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